Tag: online privacy

Gen Z: When Real Meets Digital

Gen Z: When Real Meets Digital

The next time you point to millennials as the masterminds behind a new slang word or a viral online trend, you might want to inspect another group: Gen Z. These are the people born between 1997 and 2012 and thus, have never known life without the internet.

Since their earliest years, Gen Z had been conditioned to polish and prime their online presence in order to become the most presentable version of themselves. Their selfies, for example, go through a painstaking selection and editing process before being posted online.

It’s not just the selfies

This habit of zooming in to every detail to project a picture-perfect life extends beyond selfies. Nearly all photos that make it to their social media accounts, from family pictures to food shots to travel snaps, are subject to the same stringent curation process. And they certainly wouldn’t mind going out of their comfort zones for a jaw-dropping photo.

Unclear but Present Danger

However, maintaining a Pinterest-worthy online presence has its perils. The more we rely on technology to improve our lives, the more accessible our data becomes. The laptops and mobile phones that we can’t live without could easily be used to spy on us. Everything from your location to your passwords and financial details, as well as mundane things, such as what you had for dinner last night, can be uncovered online. Data privacy is—and will always be—an ever-pressing concern, and Gen Z, given the speed at which they adopt the latest apps and trends, are the most vulnerable.

Here at Nixplay, we use the most modern physical, managerial, and technical safeguards that are designed to improve the integrity and security of your photos, videos, and other personally identifiable information. The servers on which personal information is stored are kept in a controlled environment with limited access, and your data is encrypted and protected using the Secure Socket Layer (SSL) protocol. Nixplay is also GDPR-compliant, and we will let you access and even delete your data that we store, upon your request.

Your online safety and privacy is our priority. With Nixplay, you can ensure that you’re sharing your moments safely and securely.

Marianne is Nixplay’s Web Content Editor. Her hobbies include exploring new places, playing table tennis, and cuddling puppies. Send her a message at marianne.salazar@nixplay.com.

nixplay privacy survey-june2019

Privacy in an open world: How much do Americans care about online privacy?

Never in the history of mankind has information ever been so easily accessible. Whether you’re looking for the latest celebrity gossip or a new scientific study, everything you need to know can be accessed online.

Unfortunately, companies looking to increase their sales know this as well. And they’re not afraid to use the latest technology to learn as much as they could about you.

To find out how privacy issues affect American online behavior, Nixplay surveyed 2,003 Americans in partnership with market research company InnovateMR. Below are some surprising findings:

“I HAVE AGREED TO THE TERMS AND CONDITIONS”: When downloading a mobile or tablet application, 1 in 2 (50%) do not regularly review the list of data points the application is able to access, putting them at potential risk for third parties to access phone features such as their microphone and camera.
COINCIDENCE? MAYBE NOT: 43% of consumers indicate they have often seen advertising that appears to be related to a recent verbal conversation.
A PRIVATE AFFAIR: 14.8 percent of Americans have also stopped using Facebook due to concerns over privacy.
CAMERA-SHY: 1 in 3 parents of children under 18 years old (33%) estimate having posted no more than 5 photos on social media within the entire last year.

“Memories of our friends and family are meant to be shared but privacy and safety concerns – especially regarding our children – are not something to be taken lightly,” said Nixplay’s Founder and CEO, Mark Palfreeman. “Although social media seems to be the prime medium for sharing life’s experiences, we created Nixplay as a safe place to share those intimate memories and most precious moments with family and close friends. With end-to-end encryption, Nixplay has taken every precaution possible to anonymize your content and keep it for your eyes only.”

More information about the study is available upon request via Nixplay@MaxBorgesAgency.com.

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